Appendix H
Appendix H — Brand & Kit Standards
One Club. One Brand. Approved suppliers, logos, colours, merchandise and design support.
Handbook pages 73, 74, 75, 76
“One Club. One Brand. If in doubt, ask before producing.”
One Club. One Brand.
Players, coaches and supporters should immediately recognise GHA regardless of age group.
Consistency
Consistent branding creates a stronger impression than multiple independent identities.
Professionalism
Every public-facing asset reflects on GHA Rugby Club.
Approved supplier
- Akuma is the Club's approved kit supplier
- Do not purchase playing kit, training kit, tour kit or branded merchandise from alternative suppliers
- Engage early with the Club and Akuma to ensure sufficient production and delivery times
Kit ordering & sponsor protection
- Age groups collect player sizing information and submit requirements within Club timelines
- Failure to meet ordering deadlines may impact kit availability at the start of the season
- Ensure approved Club sponsors receive appropriate visibility on playing and training kit
- Do not remove, obscure or replace approved sponsor branding without approval
Club logos — the following are NOT permitted
- Modified club logos
- Alternative age-group logos
- Independent sub-brands
- Unauthorised graphics
Any new logo or visual identity must receive approval before use. Approved Club colours should be used consistently; colours, logos and identity are governed by the GHA Brand Bible & Identity Guidelines, via the GHA Marketing Team.
Social media & photography
- Official social media channels are managed centrally
- Age groups should not create Facebook pages, Instagram accounts or independent brands
- Age groups may use WhatsApp groups for operational communication
- Photography should comply with Appendix J — Photography & Video Policy
- Only approved photographs should be used for promotional purposes
Merchandise: all branded merchandise should use approved branding, suppliers and designs — including hoodies, t-shirts, waterproofs, beanies, bags, leisurewear and accessories. Training kit should be sourced through approved suppliers, and independent age-group designs should not be created. The Club will create an approved annual tour range; orders should be submitted by the annual deadline.
Design Support: the Club Marketing Team will assist with branding, design, artwork and sponsor integration. Seek support rather than creating materials independently.
Still not sure?
Ask the assistant and it will answer from this handbook, citing the sections it used.
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